Your company's history can be a powerful tool to connect with your customers. A compelling, honest story will include details about your company's creators, early challenges you face and what sets your business apart. Start developing ideas for your story by doing internet research, talking to customers and employees, and brainstorming on your own. Then create your story in chronological order by focusing on where you have been, where you are now and where you want to go. Distribute your story on the company's website and enhance it with photos, testimonials and videos.
[ Edit ] Step
[ Edit ] Developing Ideas
- Research your business online to see how people describe it. A quick Google search can help you find out what words can resonate with your readers. Search your company name and read reviews, posts on social media and other things that customers have written about your company and its products. Look for the top 5 adjectives people use to describe your business and its products to help you determine what people value most about your business. 
- For example, you may find that people often describe your company's products as "reliable", "cost effective", "innovative", "easy to use" and "fun." Note these terms and be sure to include them in your story as you describe what your business does.
- Ask customers and employees why they are loyal to your company. Deciding what makes people come back can also be a powerful detail to include in your story. Talk to your repeat customers and long-term employees to find out what they love about the company.  When talking to people, identify any adjectives or descriptive words they use to describe your business. If you notice that people consistently use certain words, you can try to integrate them into your company's history. 
- For example, if you notice customers pointing out that your company's excellent service is what is holding them back, then you would definitely want to mention this somewhere in your story.
- Answer "who", "what", "when", "where," why "questions. Answering questions about your story can help you decide what details you need to include in it. Take some time to reflect on the following questions and print your answer to each: 
- What happened to your business startup?
- When did your company form?
- Who are the key people in the company story?
- What were the people who started the company trying to do
- What challenges did the creators of your company face?
- Why is it important for people to know your company's history?
[ Edit ] Prepare your story
- Start by describing the "self" or individual aspect of your business, this is the best way to present your company's history as it automatically humanizes your businessand draw readers in. However, it can be a difficult part of writing your company's story because it's about being a little personal. In this section, talk about the events that led to your company's formation. 
- For example, if you run a graphic design company, you can discuss your interest in animation from a young age that led to a graphic design in college. Then you could share that you worked for other companies but did not feel satisfied and decided to start your own business.
- Be honest about all the difficulties your company encountered in its early days. Sharing early financial difficulties, lack of support, technical hiccups and other challenges can help you be loved by your customers, so don't leave these details out of your story. Your customers will appreciate your honesty and be more likely to connect to your company's values as a result. 
- For example, if your tech company started with just you and your laptop in your best friend's basement, share it with customers!
- Talk about what your business does and why it matters. Once you have shared how your business started talking about the present. Describe what your company does, what it is known for and what it aims to do in the future. Be sure to think about your customers and how you can communicate your company's goals to them in a way that will be relatable. 
- For example, if you run a restaurant business you might talk about how you strive to make healthy, crowd-pleasing food that sources ingredients locally. You can also talk about a future goal, such as opening your own restaurant or expanding your catering business.
- Include transitions to get the story flowing well. Transitions are words and phrases that help facilitate the flow of your text and help the reader build logical links between the ideas you present. Transitions can also help you compare and contrast, introduce examples and emphasize. Look for places in your story where you can provide signs and time stamps to signal in what order your story happened and what comes next. Here are some common types and examples of transitional words and phrases that you can include: 
- Sequence: First after, before, next and then.
- Similarity: Also, in the same way, and the like.
- Difference: But but, and despite.
- Example: For example, for example and to illustrate.
- Emphasis: Of course, and really.
- End with an invitation or invitation for your customers. When you are done telling your story and describe your business, look for a way to engage your readers. This can be as simple as inviting them to contact you or visit your business location, or you can ask a question to get a conversation going. 
- For example, you could say something like "Come visit so we can show you what sets us apart!" or "Follow me on social media to stay connected."
- Revise and proofread your work before sharing it publicly. Reviewing can help you make sure you've included all the necessary information, while proofreading gives you a chance to check for errors. Try to read your story aloud to determine if something is missing. This is also a great way to detect simple errors, such as typos, grammatical problems, and spelling errors. 
- It's also a good idea to ask someone to read your company's history before sharing it. They can give you feedback on what details can make the story more compelling or logical.
[ Edit ] Distribute your story
- Post your company's story in the "About" section of your website. Customers and potential employees who want to know more about your company's history are likely to check here. Once you have completed your story and proofread it, submit it to your website. 
- Another option is to create a page called "Our Story" or something similar.
- Add relevant images to enhance the details of your story. Look for places in your story where an image can help you improve it. For example, you can include a picture of your CEO, a group of employees or your workplace. To highlight your company's humble beginnings, you can include a picture of your first office or workspace. 
- Do not include too many images. One for every 1-2 pieces is a lot.
- Include quotes from customers and employees to tell your story. Place these aside or spread your entire post to highlight your company's best assets. You may even pair the quote with a picture of the employee or customer to give a more human voice to what they have said about your company. 
- For example, if you have testimonials from customers that improve details you shared in your story, you can include 2-3 of them to the side or at the bottom of the page.
- Make a video to share your story with a visual medium. Once you have printed your company's history, you may even consider creating a video to accompany it and use the story as your "script". Pair the words with pictures from your office or other place of business to give customers a glimpse of what your business looks like when it's in action. Interview clients and employees to include some testimonials in the video as well. 
- Keep the video short, for example, about 3-5 minutes. This will increase the chance that people will see it.
[ Edit ] References
- ↑ https://www.entrepreneur.com/article/224406
- ↑ https://www.entrepreneur .com / article / 224406
- ↑ https://www.entrepreneur.com/article/225397
- ↑ https: // www. forbes.com/sites/mikekappel/2018/01/17/5-essential-tips-for-business-storytelling/#3a0a93ab454debrit19659065vard↑ https://hbr.org/2015/11/use-storytelling-for explain-your-company-purpose
- ↑ https://www.forbes.com/sites/mikekappel/2018/01/17/5-essential-tips-for-business-storytelling/# 3a0a93ab454d  ↑ https://hbr.org/2015/11/use-storytelling-to-explain-your-companys-purpose
- ↑ https://writingcenter.unc.edu/ tips and tools / transitions /
- ↑ https://hbr.org/2015/11/use-storytelling-to-explain-your-companys-purpose
- ↑ https://www.iup. edu / writing center / write-resources / revision-and-proofreading / revision-vs – proofreading /
- ↑ https://www.entrepreneur.com/article/224406
- ↑ https: // www.entrepreneur.com/article/224406ebrit19659073vard↑ https://www.entrepreneur.com/article/224406  ↑ https://www.entrepreneur.com/article/224406