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How to measure brand awareness



Brand awareness measures how many people are familiar with your product or service by tracking searches and engagement online or in person. If you have a brand and want to learn more about how conscious people know it, start by looking for online tracking tools to learn how often your brand is mentioned and searched. Look at your web traffic and social media posts to see how others interact with your content. If you want answers to more direct questions, driving surveys can help you get feedback from your target audience.

[ Edit ] Step

[ Edit ] Web Traffic Measurement

  1. Use Google Analytics to see how often your brand is searched. Google Analytics is a free tool that you can use to search for web searches related to your brand. When you use Google Analytics, you can see the demographics, locations, and how often traffic goes to your site. You can also see how often people are targeted to your brand from other websites so you can determine your overall reach. Sign up for a free account to start tracking your sites. [1]
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    • Google Analytics also offers a paid alternative so you can check your searches more and get more in-depth information.
    • Some website design templates also offer web tracking so you can get information about the people who visit the site.
  2. See how much direct traffic your brand's website receives. Using Google Analytics or another web tracking service, you can look at the value of the number of people who visit your site directly to know how often people visit your site. Look for any changes to the trend lines so you can see when more or fewer people are visiting your site. If your site has a positive trend over time, more people will look for your brand, but if it decreases, people will look elsewhere for a similar service. [2]
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    • Checking the number of people visiting your site does not necessarily mean that they used your service or brand in any way.
    • Some analytics tools can tell you how long the average user spends on your site and which pages are visited the most.
    • Look for your site's monthly and yearly traffic to see when your site gets the most users.
  3. Monitor searches for your brand with Google Trends. Google Trends is a free service that tracks the history of searches and how often keywords are searched. Enter your brand name in the analytics service you use to find out how often people search for it. The data from the searches shows where people search for your brand, how often they visit websites related to your brand and what their demographics are. Check the trend lines for the searches to see if it increases or decreases over time to measure your brand's popularity. [3]
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    • You can set alerts through the web analytics service you use so you can get updates on when your brand is mentioned on another site or searched for.
  4. Check what keywords are driving people to your site. The keywords you search for and track vary depending on the product or service your brand provides. Write a list of words related to your brand in the analytics service you use so you can get information on how often people search for the keywords. Compare how often people search for words or phrases with the amount of traffic your site gets to see how often others find your brand. [4]
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    • For example, if your brand is intended for headache medication, you may include keywords such as "pain relief", "headache" or "migraine."
  5. Determine your audience demographics so you can market them. The demographics of your audience include where they are, what age group they fit into and what gender they are. After looking at the analysis for your website, check the graphs or charts for analysis to see who is primarily searching for your product. [5]
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    • Use the information you find to determine if you need to market to another group of people or if you find the right audience.
  6. Look at the analysis of your competitors to see how your brand compares. Look for major competitors or brands that are similar to yours and enter the site's information into your analytics service. Compare the numbers for their web traffic and keywords with your own brand so you can see how they are performing. If you have lower numbers than your competitors, you may need to promote your brand more to spread awareness to other people. [6]
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    • For example, if you have a brand of headache medication, You can search for competitors like Tylenol or Advil to see how their numbers are compared.

[ Edit ] Tracking Social Media Engagement

  1. Find a social media listening tool to keep track of post engagement. Social media has a huge impact on brands and their awareness of a general population. While some social media sites offer limited analysis, social media listens to each post you make to see how often others see and engage with your posts. Check out online free social media listening tools and choose the one that suits your needs. [7]
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    • Some social media listening tools are more in-depth than others. While some may only track how often your posts are shared, others will also add the location and demographics of the people who engage your posts.
  2. Search how often your brand is mentioned in social media posts. Use your social media listening software, look up how many times people mention your brand and tag you in a post. The services actively look at several social media sites so you can see how often your brand name is written down and shared on public posts. If your brand is trending downward, you may need to market or market better to make people more aware of you. [8]
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    • Include misspellings of your brand in your search to help you reach a wider audience.
  3. Determine the range of each item to know who saw it. The reach of a post is how many people saw it on their social media feeds so you know how big your audience is. Compare the numbers between each of your posts to see what type of content people are responding to and are more likely to see. When you learn which posts are the most successful, you plan to create similar content in the future to expand your reach so that more people see it. [9]
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    • Many social media sites have limited analytics where you can see how many people found your post.
    • People usually see and read shorter posts than longer posts.
  4. Look at how many people interacted with your posts to determine user engagement. Your engagement includes the number of times people liked, shared or commented on your posts. Check out several posts to see how your user engagement has changed over time and what types of content people are more likely to respond to. Make note of your most successful posts so that you can work with similar content or make adjustments to how you promote your brand in the future. [10]
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    • People are more likely to engage with your posts if you actively respond to comments or shares.
    • Check out the commitment of one of your competitors to see how you compare them.
  5. See how many users are using a hashtag for your brand. Hashtags can help your brand become recognizable and provide an easy way to spread awareness. Search for hashtags that you have used for your brand to see how many users are putting them into their content. If people are not using a certain hash tag that you have used to promote yourself, you may need to think of another one to use instead. [11]
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    • For example, if you have a brand of headache medication, you can start a hashtag like #WhyIHaveAHeadache "to promote your medicine.
    • Look for popular hashtags on your competitors' social media pages to see what successful brand they are using. For example, Coca-Cola used “#ShareACoke” to promote its product and brand.

[ Edit ] Conduct Awareness Studies

  1. Offer brand awareness studies in person or online. You can do surveys personally if you want to target specific individuals, or if you can create an online survey for a larger audience to take. Look for free services to create online surveys so you can write your questions and post them on your social media pages or website. If you do your research in person, you can reach out to random groups of people to take your survey. [12]
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    • Brand awareness studies may be the most difficult to use for measurement values ​​since it does not directly measure quantitative evidence.
    • If you offer your survey in person, find a variety of people of different ages and backgrounds so that you do not distort the results.
  2. Provide basic demographic questions to determine your brand's audience. When writing the questions for your survey, include questions about the age of the user, where they are from and what gender they are. This way, as you compile your results, you can see what audience your brand has and how much awareness people have for it depending on their age, location or gender. Check if the audience you're trying to target more than others, and if they don't, note it so you can adjust your brand to reach them more. [13]
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    • For example, at the beginning of your survey you can include questions about their birthday and the country where they live.
    • You can include demographic questions at the end of your survey if you want to get into your questions immediately.
  3. Determine how your brand is compared to competitors using a rating scale. Make a short list of 5-6 competitors as well as your brand and ask the people taking your survey to rate them. Use a scale from 1-5, where 1 is unfamiliar with the brand and 5 is very familiar. Ask the person participating in the survey to give each brand you list a specific rating so you can see how familiar they are with your brand. [14]
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    • Include images of each brand if you can because people may be more likely to recognize something visual rather than by name.
    • Do not specify an overwhelming number of marks as it may make people less likely to end the survey.
  4. Use multiple choice questions to get more informed answers. Many people do not like to print long answers while doing a survey, so mostly use multiple-choice questions so that people are more likely to complete it. Ask your questions so that the most important ones are in the beginning to increase the chance that people will answer them. Be as specific with your questions as you can so that people do not get confused or distort the results of your survey. [15]
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    • Randomly sort the answers because many people usually lean towards the first option.
  5. Ask what a person is thinking about when they hear your brand. Instead of using a multiple-choice question, let people explain their initial thoughts when they hear your brand. Just ask for 2-3 thoughts so that the person taking the survey does not feel the need to explain their thoughts in depth. If people are not aware of your brand, you can provide an option that says "I've never heard of this brand." When you get results from the survey, you can use the information to determine how people see your brand or see if they are familiar with it. [16]
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    • You can also include a follow-up question about how people found your brand with multiple choices, such as "Social Media", "From a Friend" or "Advertisement."
    • You can also include similar questions about your brand's competitors to get an idea of ​​how your audience perceives them.
  6. Collect the survey to see how your brand is compared to others. Once you've got a number of people who have completed your survey, look at how people ranked your brand with the list of competitors so you can see how you compete with them. If people are unfamiliar with your brand, you may need to promote more or promote your product to a wider audience. If people know your brand, look at how they responded to what they think of when they hear the brand. [17]
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    • For example, if your brand is known and someone said the first idea was "old", you might want to try new designs or advertisements for a younger market.

[ Edit ] Tips

  • Monitor review sites, like Google Reviews or Yelp, to see what other users or customers are saying about your brand. Looking at the reviews for your brand may not directly measure your brand awareness, but it can help guide you on how to market yourself in the future so that you get better reviews. [18]
  • Track your brand awareness several ways so you can get a complete read of how well your brand is performing to your competitors.

[ Edit ] References

  1. https: //www.lean- labs.com/blog/how-to-measure-brand-awareness-using-google -analytics Chapter19659078vard ↑ https://everyonesocial.com/blog/measuring-brand-awareness/
  2. https://www.fronetics.com/4-ways-measure-brand-awareness/
  3. [1945 https://mention.com/blog/how-to-measure-brand-awareness/ [19659081] ↑ https://mention.com/blog/how-to-measure- brand awareness /
  4. [1945 https://youtu.be/if69s7576SY?t=94
  5. https://mention.com/blog/how-to-measure-brand-awareness /
  6. [1945 https://m ention.com/blog/how-to-measure-brand-awareness/strong19659085vard↑ https://mention.com/blog/social-media-success/
  7. [1945 https: // mentioned.com / blog / social-media-success / vud19659087strong ↑ https://brand24.com/blog/how-to-measure-social-media-reach/
  8. https: //mention.com/blog/how-to-measure-brand-awareness/strong19659089vard↑ https://www.surveygizmo.com/resources/blog/brand-awareness-surveys-for- effective-marketing /
  9. https://www.surveygizmo.com/resources/blog/brand-awareness-surveys-for-effective-marketing/
  10. https: // blog. hubspot.com / service / create-a-survey
  11. [1945 https://www.typeform.com/blog/guides/brand-awareness-surveys/
  12. https: // www .surveygizmo. com / resources / blog / brand awareness-surveys-for-effective-marketing /
  13. https://mention.com/blog/how-to-measure-brand-awareness/

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