Once you’ve done a DIY, whether it’s a handy handmade heating package or hand-cast bowls from your ceramic wheel, you may want to find a way to make money on your passion project. Making money from your craft can be difficult and it almost always takes some time for things to pick up speed. However, if you are willing to put in the work, it is more than possible to make money while doing your favorite DIY things.
Etsy is a very popular parenting site where small, handmade companies can sell their wares. At Etsy you will find everything from art prints and fresh beehive honey to custom burp cloths and handmade jewelry. If you can handle it, you can probably sell it on Etsy.
Etsy works by letting you create your own digital store front. You choose the name, you choose what to sell, you decide the prices. There is a minimal fee for selling items on Etsy called a listing fee, but it is very small.
To be successful with Etsy, you need to do something to stand out. It helps if you set up social media profiles for your small store and connect these accounts to Etsy. Taking great pictures of your product also helps your products sell well. Good customer service also goes a long way on this platform, as potential customers can see reviews of your store and how many sales you have made.
Etsy Pro Tips: Invest in a basic SEO course to learn how to best use SEO on your Etsy website. There is also Etsy-specific SEO training. SEO (search engine optimization) can help you increase your list and get more interested visitors to your store.
If you have a little smarter internet and are familiar with websites such as WIX, WordPress or Shopify, you can start your own online store. Operating a storefront in this way takes a lot of time in the beginning, but maintaining it only takes a little time each week, give or take a few hours depending on how successful the store is.
Make your site robust to increase the amount of time people spend on your site. Include information pages, behind the scenes and customer reviews – in combination with the products you sell. Good images go a long way here too and consistency is the key to creating a brand vibe that gives your business consistency and legitimacy. If you can not afford to hire a product photographer, give it your best DIY try.
Professional tips: Create a Facebook and Instagram profile to connect to your account. This gives you points with Google’s algorithm and provides another customer path.
Sell on Instagram
If you just want to sell on a social platform, go for it. Instagram is a great place to sell your craft because it is visually driven and you can use relevant hashtags to increase your exposure. Use amazing images and calls to action in all your captions. Believe it or not, you are your most valuable asset for selling on Instagram. Go on Instagram stories and show your face, share your story and give people a regular look at the product-making process. If you are comfortable with that, also share small pieces of your personal life on your side. Even a post or two that shares about yourself makes you more reliable as a brand.
The only trick to selling on Instagram is the payment process. Since there is no built-in payment structure like on Etsy or a website, you may need to use Venmo or Paypal and keep track of a tax software for tax purposes.
Tips for Instagram Pro: Collaborate with bloggers who have a similar audience as you to gain exposure for your product. You can make a giveaway with them or exchange free products for posts and stories. If you do not have a large marketing budget, you can try to find people who are willing to TFP (trade for a salary).
Craft fairs are a fun way to get out and sell to people who love handmade items. These fairs and fairs take place at local and national level. Usually, you have to apply to be a salesperson at these events several months in advance and you have to pay a fee to join.
It is important to create a nice screen that looks professional, conveys who you are as a company and draws people in. At a craft fair, you compete directly with other craftsmen (some of whom may sell similar products to you) and you have to find a smart way to stand out.
Professional tips: If craft fairs are not your thing, ask a local store if they would be willing to sell your products in their store. You can sell your products to the store at a discounted price and make money that way or you can earn a percentage of every sale you make through them.
Do not be afraid to be intimidated and think outside the box when you start. If you can find a way to sell that works for you – go for it. You are your biggest business asset.