Home / How To / How to grow newsletter subscribers

How to grow newsletter subscribers

A newsletter is a great tool for you to use to engage, advertise or communicate with your readers about new developments, sales and many other topics. But if you do not have subscribers, no one will read it! Fortunately, you can use strategies to attract new subscribers to grow your email list and reach more people. You can also keep your current subscribers engaged so that they continue to read your newsletters and are more likely to share it with their friends and colleagues.


[[[[Edit]To attract people to register

  1. Create a popup that prompts people to sign up for something. On a website or in paid ads, use a pop-up that asks people to join your newsletter mailing list to get a price, discount, free e-book or any other type of incentive. When entering their information to join the email list, send a welcome message containing information on how to receive the item or offer.[1]
    Grow newsletter subscribers Step 1.jpg
    • Use offers like a 10% discount in your store or free shipping on their first purchase to join your newsletter.
    • People are much more likely to join your newsletter if they get something in return.
    • You can also simply advertise information as your incentive. For example, pop-ups may say something like “Join Weekly Brew for a hot and new summary of this week’s biggest news.”
  2. Write a blog post and include an opt-in form for your newsletter at the end. If you do not have a blog for you or your business, you should start one! Use it to publish articles in longer form and as a secondary place for the content you place in your newsletter. Include a link so people can subscribe to your newsletter in your blog posts and place it at the end, when readers have completed the article and are more likely to join.[2]
    Grow newsletter subscribers Step 2.jpg
    • Include links to your blog on your social media and on your website if you have one.
    • Use your blog to archive your previous newsletters so people can go back and read them if they want to.
  3. Share posts on social media and invite people to subscribe to your newsletter. Use your personal social or social media to share a link to join your newsletter’s mailing list. Include an inviting caption that will attract people’s attention, e.g. “Subscribe to my newsletter for lots of useful information and useful articles!”[3]
    Grow newsletter subscribers Step 3.jpg
    • Avoid sharing multiple posts in a row so that people are not turned off by it.
    • Do not add a link to join your newsletter in groups or pages that you do not really participate in or people think it is spam and probably will not subscribe.
  4. Use social media ads to reach your target demographics. Twitter, Facebook and Instagram all have the ability to create targeted advertising campaigns and sponsored posts that will be seen by your target audience. Create an ad campaign on one or more of the platforms that includes a link to join your newsletter.[4]
    Grow newsletter subscribers Step 4.jpg
    • You need to spend money on social media advertising campaigns.
  5. Use free giveaways to get people to subscribe. In your pop-up ads, ad campaigns, social media, or on your website or blog posts, include information about a price or offer for new subscribers. When a new person signs up for your email list, send them an email to join and include information on how they can claim their price or redeem the offer.[5]
    Grow newsletter subscribers Step 5.jpg
    • The price can be a branded item like a magnet or a drink kozie, or it can be a discount or free shipping for an item they buy from your store.
  6. Collect email addresses in your store or at events to add to your list. A classic way for you to grow your subscribers to newsletters is to have a clipboard with a registration form in your store or at your table during an event or trade show. Take the registration form and enter the e-mail addresses in your address list so that you can start sending them your newsletter.[6]
    Grow newsletter subscribers Step 6.jpg
    • If you use a registration form in your store, you can offer people a small incentive, such as a pen or a 5% discount on a purchase if they register.
  7. Just ask people for their email address so they feel safe. Let people enter their email address so you can send them your newsletter and make it optional for them to share their name, address or other personal information. If people feel comfortable signing up for your newsletter, they are much more likely to do so and they can provide their personal information if it is optional.[7]
    Grow newsletter subscribers Step 7.jpg
    • Do not force people to give you information otherwise they will not be able to join your email list.

[[[[Edit]Keep your readers engaged

  1. Write articles that are polished and well-formatted. Make sure there are no spelling or grammatical errors before releasing your newsletter or that others may not want to subscribe to it. Use language, information and data that is relevant and useful to your readers so that they can continue to read your newsletter and recommend it to their friends and colleagues. Format the articles correctly and include them in your newsletter.[8]
    Grow newsletter subscribers Step 8.jpg
    • For example, if your newsletter is intended for young lawyers or paralegals who practice environmental law, you would like to include information about new law and matters relevant to their field.
    • Always read your newsletter correctly for spelling or grammar errors, which can quickly cost your subscribers.
  2. Include content that is relevant to your target audience. Add graphics and images to your newsletter to help you share it visually and to keep people engaged. Use content that makes sense to the people you want to attract and read your newsletter so that they are more likely to subscribe.[9]
    Grow newsletter subscribers Step 9.jpg
    • For example, if your newsletter is aimed at young entrepreneurs, you can add a fun meme or two in addition to your stock market information to make your readers more engaged and more likely to share the newsletter with their friends.
    • Avoid including irrelevant content just to fill out your newsletter. For example, if your newsletter is aimed at middle-aged home bakers, do not add photos of your favorite pop star.
  3. Publish your newsletter at a specific time and day so that it is consistent. Choose a specific time and day to release your newsletter so that your readers can anticipate and expect it, making them more likely to read it and recommend it to their colleagues and friends. Use a scheduler or set a reminder for that time so you can always drop your newsletter on a consistent basis.[10]
    Grow newsletter subscribers Step 10.jpg
    • If your subscribers know they can trust your newsletter to be delivered consistently, it will seem more credible and professional, making them more likely to share it.
  4. Send an email to subscribers who have not opened the newsletter. Use your stats to determine which subscribers have not clicked on your newsletter to open it. Send an email to the subscribers who include your latest newsletter to gently get them or get their attention so they can open it and read it.[11]
    Grow newsletter subscribers Step 11.jpg
    • Use a subject line of email that innocently gets their attention, such as “If you missed it …” or “Here’s a look at last week …”
    • Be careful not to spam your subscribers or send them multiple follow-ups in a row or they may block or unsubscribe from your newsletter.
  5. Give your subscribers prices to refer to your newsletter. Include a link at the bottom of your newsletter that lets your subscribers share it with their friends so they can subscribe to it. Keep track of how many people they sign up for your newsletter and give them a price when they reach a certain number so that they have an incentive to do so.[12]
    Grow newsletter subscribers Step 12.jpg
    • For example, if a subscriber gets three people to sign up for your newsletter, they can get a discount in your store or a coffee cup with your logo on it.
    • People are much more likely to subscribe to your newsletter if they are referred to it by a friend or colleague.
    • Just count on referrals that lead to actual subscribers so that people have additional incentives to get others to sign up for the newsletter and not just share the link blindly.


  1. https://youtu.be/G6oDfZhxWgc?t=59
  2. https://www.entrepreneur.com/article/244700
  3. https://www.entrepreneur.com/article/244700
  4. https://www.entrepreneur.com/article/244700
  5. https://www.businessknowhow.com/internet/subscribers.htm
  6. https://www.businessknowhow.com/internet/subscribers.htm
  7. https://www.businessknowhow.com/internet/subscribers.htm
  8. https://polk.extension.wisc.edu/community-development/related-links-of-interest/how-to-start-a-newsletter/
  9. https://medium.com/an-idea-for-you/5-tactics-ive-used-to-get-18-000-newsletter-subscribers-f7a25123a2c4

  10. https://medium.com/an-idea-for-you/5-tactics-ive-used-to-get-18-000-newsletter-subscribers-f7a25123a2c4
  11. https://medium.com/an-idea-for-you/5-tactics-ive-used-to-get-18-000-newsletter-subscribers-f7a25123a2c4
  12. https://www.businessknowhow.com/internet/subscribers.htm

Source link